Strategic Communication- Bachelor of Arts

For more information, please contact the Department of Media, Journalism, and Film, 120 Williams Hall, 513-529-3521.

The major in Strategic Communication prepares students for communication- and media-related careers in a range of corporate, non-profit, and public service fields. Students specialize in analyzing and influencing cultural trends and crafting messages on behalf of organizations, policies, brands, products, and social causes. This major equips students with the essential skills in communication, research, and campaign design to thrive as independent thinkers and creative and ethical problem solvers in a rapidly changing industry. Students explore strategic communication as dynamic arrangements of technologies, institutions, and individual practices, understanding how campaigns circulate alongside diverse cultural forms, across media platforms, and in a global and multicultural society.

Program Requirements

(39 semester hours; plus a minor, co-major, or second major)

The Strategic Communication major requires students to choose and complete a minor/co-major/second major. No more than 9 credit hours may be counted toward both the completion of the Strategic Communication major and the completion of a minor, co-major, or second major.  Students majoring in Strategic Communication cannot major in Communication Studies through the College of Liberal Arts and Applied Science.

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Or JRN 201 before Fall 2021.

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Requires STA 261 as prerequisite.

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Meets MP & CAS-W Advanced Writing requirements.

Note: Students seeking the Bachelor of Arts in Strategic Communication meet the Miami Plan Advanced Writing and the College of Arts and Science writing in the major requirement by completing the following course: STC 359.
Independent Studies (STC 177, STC 277, STC 377, and STC 477) do not fulfill any specific Strategic Communication curriculum requirement, but may fill one elective with advisor or CDA approval.