Marketing- Bachelor of Science in Business

For information, contact the Department of Marketing, 3057 FSB, 513-529-3270.

The modern global society is placing an increasing emphasis on marketing knowledge and related skills. Global and domestic corporations’ manufacturing, distributing, buying, and selling significantly shape the standard of living and global economy. This is true for both products and services as well as for-profit and not-for-profit institutions and supply chains.

To prepare students for a career in marketing or as part of a business decision-making team, this program provides courses that examine: branding, promotion, supply chain management, consumer behavior, marketing research, sales management and personal selling, imagination and creativity, problem solving skills, creating customer value, global marketing, interactive media studies, and sustainable marketing.

Program Requirements

MKT 301Strategic Thinking and Decision-Making n Marketing3
MKT 325Developing Customer Insights3
MKT 335Analytical Research and Reasoning for Marketers3
MKT 405Professional Selling3
MKT 435Building and Managing Strong Brands3
Select two of the following:6
Sustainable Marketing Management
Marketing to Organizations
Digital Branding
Global Marketing
Principles of Retailing
Emerging Topics in Marketing
Select one of the following capstones:4
Interactive Media Studies Practicum
Highwire Brand Studio
Strategy Works
Total Credit Hours25