Media and Culture- Bachelor of Arts

For more information, please contact the Media and Culture area of the Department of Media, Journalism and Film, 120 Williams Hall, 513-529-3521.

Media and Culture is a field of inquiry that examines the processes, institutions, and effects of the media as they function in national and international contexts. The general goals of this curriculum are threefold:

  1. to develop students' competence in the critique of communication practices,
  2. to increase students' appreciation of the history of media communication, and
  3. to understand its impact on policies, institutions, and culture. Students study a broad range of media issues, including critical and cultural studies, communication technology and policy analysis, international communication, gender and sexuality issues, ethnic and minority studies, and more. In addition, students experience how to put this knowledge into practice in various forms of media production.

Program Requirements

(37 semester hours)

Foundation courses
MAC 143Introduction to Media3
MAC 146Media Aesthetics3
Core courses
MAC 211Introduction to Video Production4
MAC 212Media, Representation, and Society3
MAC 213Writing for Media3
MAC 215Media History3
Major electives15
Signature Experience courses3
Select at least one of the following: 1
Capstone Pictures: Project in Digital Narrative Film Production
Inside Hollywood
Inside Washington
Inside Washington Semester Experience
Electronic Media Policy and Regulation
Mass Media Criticism
The Washington Community
Related courses
None are required, but up to two of the five major elective courses can come from this category
Total Credit Hours37

Major Electives

MAC 209Advertising in Consumer Culture3
MAC 258Copywriting for Electronic Media3
MAC 267Practicum in Electronic Media Production II1-3
MAC 311Digital Film Production3
MAC 312TV Studio Production3
MAC 3243
MAC 325Social Media Cultures3
MAC 343Advanced Audio Production3
MAC 353Audience Studies3
MAC 355Media Technology & Culture3
MAC 443Media Economics3
MAC 446Media Globalization3
MAC 450Topics in Communication3
MAC/WGS 461Gender, Sexuality and Media3

Related Courses

None required, but up to two of the five major elective courses can come from the following:
CMS 301Comparative Approaches to Media Studies3
CMS 350Special Topics in Comparative Media Studies3
CMS 350Special Topics in Comparative Media Studies3
ENG 422Advanced Creative Writing: Screenwriting Workshop3
FST (any course)
IMS 211Introduction to Game Studies3
JRN 202Reporting and News Writing II3
JRN 314Digital Video Reporting3
STC 259Introduction to Strategic Communication and Public Relations3

Notes on Curriculum

Students must complete a second major outside the Department of Media, Journalism and Film. Courses from the second major can NOT be used to satisfy any requirements in the major.

All MAC majors must complete two 400-level MAC courses. Independent studies will not count towards this requirement.

MAC Independent Studies (MAC 177, MAC 277, MAC 377, and MAC 477) and MAC 340 do not fulfill any specific Media and Culture curriculum requirement.

Students seeking the Bachelor of Arts in Media and Culture meet the CAS writing requirement by taking the following courses: MAC 213 and any Media and Culture course at the 400 or higher level.