Strategic Communication (STC)
Note: MAC 143 is a requirement for all majors in the Department of Media, Journalism and Film.
STC 132. Forensics. (1-2; maximum 6)
Practical experience in intercollegiate forensics; requires travel to intercollegiate forensics tournaments; may not be counted for credit toward major in communication. Course may be repeated for up to six hours. Permission of instructor is required.
STC 134. Intro to Speech Communication. (3) (MPF)
Introduction to major theories and issues of communication, with emphasis on how communication functions in a variety of contexts. Credit not granted to students who have earned credit in MAC 136. IIC. CAS-C.
STC 135. Principles of Public Speaking. (3)
Develops fundamentals of analyzing, organizing, adapting, and delivering ideas effectively in public contexts. Special emphasis placed upon informative and persuasive discourse.
STC 136. Introduction to Interpersonal Communication. (3) (MPF)
Introduction to major theories and empirical research regarding the role of interpersonal communication and related personal, contextual, and cultural variables in the development of various types of dyadic relationships. (Non-majors only. Does not count toward any communication degree.) Credit not granted to students who have earned credit in STC 134. IIC. CAS-C.
STC 177. Independent Studies. (0-5)
STC 201. Special Topics in Language Awareness. (3; maximum 9) (MPF)
Introduces various ways of looking at language: sociological, psychological, and formal. Students study how language plays a role in every human activity, from gender and racial stereotyping to the development of automata. May be taken three times, with different topics. IIC.
Cross-listed with ENG 201.
STC 205. American Film as Communication. (3)
Introduction to the study of communication via American motion pictures. Focuses on analysis of technical and narrative elements found in motion pictures. Screening of films provides backdrop for discussing visual impact of motion pictures as significant form of mass communication.
Cross-listed with FST.
STC 231. Small Group Communication. (3)
Theoretical issues that affect communication between members of work teams, discussion groups, and decision-making bodies. Students study these theories and related research studies and work as members of student teams to analyze critically both the theoretical and practical implications of the theories and research studies.
STC 239. Theories of Communication. (3) (MPT)
Introduction to communication and rhetorical theories. Students completing this course should be able to demonstrate competence in understanding the various theories discussed and see how they fit in the field of communication.
STC 259. Introduction to Strategic Communication and Public Relations. (3)
Introduction to the use of communication to influence societal issues and the field of public relations. Focuses on the history and development of the discipline and analyzes the influence of strategic communication on society. Covers theory and research foundations as well as broad contexts of application such as social activists, corporate stakeholders, media, community, and political groups.
STC 262. Empirical Research Methods. (3)
Examination and application of concepts and contexts of contemporary communication research and methods of research that facilitate investigation of human communication processes. Emphasizes experience in data collection and using the computer as a research tool.
Prerequisite: ISA 205 or STA 261 or STA 301.
STC 277. Independent Studies. (0-5)
STC 281. Mediated Sexualities: Lesbians, Gays, Bisexuals, and Transgendered Persons and the Electronic Media. (3) (MPF)
Examines both the treatment of gay, lesbian, bisexual, and transgendered persons by the mass media and the voices of the gay, lesbian, bisexual, and transgendered persons as producers of media messages and as activists who influence media messages. The Kinsey Report, the Stonewall Riots, and the AIDS epidemic serve as major culture milestones for tracing the evolving portrayals of diverse sexualities. IC, IIB. CAS-B.
Cross-listed with FST.
STC 308. Advanced Business Communication. (3)
As part of the Farmer School of Business’s core curriculum, this course develops advanced rhetoric knowledge and skills needed to write and present effectively in local and global business contexts, including working in intercultural teams and digital networks.
Prerequisites: ENG 111 and BUS 101, BUS 102 BUS 104 and ESP 103.
Cross-listed with BUS/ENG.
STC 332. Argumentation and Debate. (3)
Study of the theory and practice of constructing, analyzing, and evaluating arguments. Consideration given to various debate formats as models of argumentation.
STC 336. Advanced Interpersonal Communication. (3)
In-depth examination of interpersonal communication theories and research. Particular emphasis placed on the role of communication through the life cycle of relationships, from their initiation and maintenance to their deterioration or escalation. CAS-C.
Prerequisite: STC 136 or permission of instructor.
STC 339. Introduction to Organizational Communication. (3)
Focuses on how communication affects organizational systems and performance. Introduces theories and issues central to the study of organizational communication. Emphasis given to the interrelationship of task performance, human interaction, and the improvement of communication within organizations.
STC 340. Internship. (0-20)
STC 341. Methods of Rhetorical Criticism. (3)
Examination of various methods related to the description, analysis, and interpretation of communicative acts. Rhetorical approaches treated include neo-Aristotelian, dramatistic, fantasy theme, generic, and narrative methods.
Prerequisite: STC 239 or permission of instructor.
STC 359. Strategic Communication Planning. (3)
Introduction to the study of public relations and its influence on society. Analysis of the communication functions, theories, and processes of public relations and the publics involved in societal, political, business, and nonprofit contexts.
Prerequisite: STC 259.
STC 377. Independent Studies. (0-5)
STC 378. Media Illusions: Creations of "The Disabled" Identity. (3)
Provides a critical analysis of past and present media constructions of persons with disabilities. Through exploring theory and research from diverse disciplines (communication, sociology, gerontology, educational psychology and others), students explore how perceptions of persons with disability are formed and analyze how the media is implicated in creating, distorting, and reflecting stereotypical and fictionalized images of disability. The course analyzes how these images shape public perception and reproduce the unequal power and privilege relationships that maintain the status quo while providing resources and techniques for the provision of alternative images of disability in various media genres.
Cross-listed with DST/EDP/SOC.
STC 417. Methods of Teaching Speech Communication. (3)
Methods of managing competitive debate and individual events programs. Covers theories and techniques of coaching debate and individual events, tournament administration, and professional responsibilities of the forensic educator.
STC 428. Communication in Conflict Management. (3)
Examination of the role of communication in the management of conflict in various contexts. Stresses relevant theories and research as a basis for analyzing and understanding diverse types of conflict.
STC 431. Persuasion Theory and Research. (3)
Examines the formation, change, and functions of attitudes and the link between attitudes and behavior. Emphasis placed on understanding relevant theory and research.
STC 434. Nonverbal Communication. (3)
Examination of theories and research regarding the nature and functions of nonverbal communication. Emphasizes the roles of context, individual and cultural differences, and accompanying verbal messages in interpreting nonverbal behavior.
STC 436. Intercultural Communication. (3)
Examines similarities and differences among cultures and subcultures with regard to norms, values, and practices in verbal and nonverbal communication. Barriers, such as prejudice and ethnocentrism, to effective intercultural communication addressed.
STC 437. Advocacy in Contemporary America. (3) (MPC)
Analyzes post-World War II public persuasion, including messages from a broad variety of media contexts.
STC 438. Political Communication. (3)
Study of communication methods used in political campaigns. Special consideration of such aspects of political communication as analyzing audiences, structuring messages, developing stock speeches, political debating, selecting media, and interpersonal communication in political campaigns.
STC 439. Advanced Organizational Communication. (3) (MPC)
Interpersonal, small group, and public communication are discussed within organizational context. The effects of personal and organizational values and behavior on communication and organizational activity are linked to the broader community. Course includes class discussion, team work, student presentations, and writing projects.
Prerequisite: STC 339 or permission of instructor.
STC 450. Topics in Communication. (3; maximum 9)
Study or research of issues and problems associated with communication under the guidance of a faculty member of the department.
Prerequisite: major status or permission of instructor.
STC 459. Advanced Public Relations. (3) (MPC)
This seminar course emphasizes public relations case study analysis. Students critically analyze issues drawn from social, political, business, and nonprofit cases. Student teams apply principles learned in this course and prior courses to work with clients using research and strategic analysis to create solutions to public relations challenges. Course format involves discussion, team work, and extensive written work.
Prerequisite: STC 359, or permission of instructor.
STC 469. Public Relations Practicum. (1-2; maximum 8)
Practical experience in public relations work. Cannot count for credit toward major in communication.
Prerequisite: PRSSA membership and permission of instructor.
STC 477. Independent Studies. (0-5)
STC 494. Disability in Global and Local Contexts. (3) (MPC)
Examines contemporary disability issues and policies and the lived experiences of persons with disabilities in international and local contexts, with emphasis on understanding disability within particular communities- both locally and in other countries- and on learning multiple research methods. IC.
Prerequisite: Permission of instructor.
Cross-listed with ENG/DST 494 and EDP 489.