Strategic Communication (STC)

Note: MAC 143 is a requirement for all majors in the Department of Media, Journalism and Film.

STC 135. Principles of Public Speaking. (3)

Develops fundamentals of analyzing, organizing, adapting, and delivering ideas effectively in public contexts. Special emphasis placed upon informative and persuasive discourse.

STC 136. Introduction to Interpersonal Communication. (3) (MPF)

Introduction to major theories and empirical research regarding the role of interpersonal communication and related personal, contextual, and cultural variables in the development of various types of dyadic relationships. Does not count toward the strategic communication major. IIC. CAS-C.

STC 177. Independent Studies. (0-5)

STC 201. Special Topics in Language Awareness. (3; maximum 9) (MPF)

Introduces various ways of looking at language: sociological, psychological, and formal. Students study how language plays a role in every human activity, from gender and racial stereotyping to the development of automata. May be taken three times, with different topics. IIC.
Cross-listed with ENG 201.

STC 205. American Film as Communication. (3)

Introduction to the study of communication via American motion pictures. Focuses on analysis of technical and narrative elements found in motion pictures. Screening of films provides backdrop for discussing visual impact of motion pictures as significant form of mass communication.
Cross-listed with FST.

STC 231. Small Group Communication. (3)

Theoretical issues that affect communication between members of work teams, discussion groups, and decision-making bodies. Students study these theories and related research studies and work as members of student teams to analyze critically both the theoretical and practical implications of the theories and research studies.

STC 239. Theories of Communication. (3) (MPT)

Introduction to communication and rhetorical theories. Students completing this course should be able to demonstrate competence in understanding the various theories discussed and see how they fit in the field of communication.

STC 259. Introduction to Strategic Communication and Public Relations. (3)

Introduction to the use of communication to influence societal issues and the field of public relations. Focuses on the history and development of the discipline and analyzes the influence of strategic communication on society. Covers theory and research foundations as well as broad contexts of application such as social activists, corporate stakeholders, media, community, and political groups.

STC 262. Empirical Research Methods. (3)

Examination and application of concepts and contexts of contemporary communication research and methods of research that facilitate investigation of human communication processes. Emphasizes experience in data collection and using the computer as a research tool. CAS-Q.
Prerequisite: ISA 205 or STA 261 or STA 301.

STC 277. Independent Studies. (0-5)

STC 332. Argumentation and Debate. (3)

Study of the theory and practice of constructing, analyzing, and evaluating arguments. Consideration given to various debate formats as models of argumentation.

STC 336. Advanced Interpersonal Communication. (3)

In-depth examination of interpersonal communication theories and research. Particular emphasis placed on the role of communication through the life cycle of relationships, from their initiation and maintenance to their deterioration or escalation. CAS-C.
Prerequisite: STC 136 or permission of instructor.

STC 339. Introduction to Organizational Communication. (3)

Focuses on how communication affects organizational systems and performance. Introduces theories and issues central to the study of organizational communication. Emphasis given to the interrelationship of task performance, human interaction, and the improvement of communication within organizations.

STC 340. Internship. (0-20)

STC 341. Methods of Rhetorical Criticism. (3)

Examination of various methods related to the description, analysis, and interpretation of communicative acts. Rhetorical approaches treated include neo-Aristotelian, dramatistic, fantasy theme, generic, and narrative methods.
Prerequisite: STC 239 or permission of instructor.

STC 359. Strategic Communication Planning. (3)

Introduction to the study of public relations and its influence on society. Analysis of the communication functions, theories, and processes of public relations and the publics involved in societal, political, business, and nonprofit contexts.
Prerequisite: STC 259.

STC 377. Independent Studies. (0-5)

STC 428. Communication in Conflict Management. (3)

Examination of the role of communication in the management of conflict in various contexts. Stresses relevant theories and research as a basis for analyzing and understanding diverse types of conflict.

STC 431. Persuasion Theory and Research. (3)

Examines the formation, change, and functions of attitudes and the link between attitudes and behavior. Emphasis placed on understanding relevant theory and research.

STC 436. Intercultural Communication. (3)

Examines similarities and differences among cultures and subcultures with regard to norms, values, and practices in verbal and nonverbal communication. Barriers, such as prejudice and ethnocentrism, to effective intercultural communication addressed. IC.

STC 437. Advocacy in Contemporary America. (3) (MPC)

Analyzes post-World War II public persuasion, including messages from a broad variety of media contexts.

STC 438. Political Communication. (3)

Study of communication methods used in political campaigns. Special consideration of such aspects of political communication as analyzing audiences, structuring messages, developing stock speeches, political debating, selecting media, and interpersonal communication in political campaigns.

STC 439. Advanced Organizational Communication. (3) (MPC)

Interpersonal, small group, and public communication are discussed within organizational context. The effects of personal and organizational values and behavior on communication and organizational activity are linked to the broader community. Course includes class discussion, team work, student presentations, and writing projects.
Prerequisite: STC 339 or permission of instructor.

STC 450. Topics in Communication. (3; maximum 9)

Study or research of issues and problems associated with communication under the guidance of a faculty member of the department.
Prerequisite: major status or permission of instructor.

STC 459. Advanced Public Relations. (3) (MPC)

This seminar course emphasizes public relations case study analysis. Students critically analyze issues drawn from social, political, business, and nonprofit cases. Student teams apply principles learned in this course and prior courses to work with clients using research and strategic analysis to create solutions to public relations challenges. Course format involves discussion, team work, and extensive written work.
Prerequisite: STC 359, or permission of instructor.

STC 469. Public Relations Practicum. (1-2; maximum 8)

Practical experience in public relations work. Cannot count for credit toward major in communication.
Prerequisite: PRSSA membership and permission of instructor.

STC 477. Independent Studies. (0-5)

STC 494. Disability in Global and Local Contexts. (3) (MPC)

Examines contemporary disability issues and policies and the lived experiences of persons with disabilities in international and local contexts, with emphasis on understanding disability within particular communities- both locally and in other countries- and on learning multiple research methods. IC.
Prerequisite: Permission of instructor.
Cross-listed with ENG/DST 494 and EDP 489.