Marketing Minor

For information, contact the Department of Marketing, 3057 FSB, 513-529-3270.

This minor, open to all university students, prepares students for a career in marketing or as part of a business decision-making team. The modern global society is placing an increasing emphasis on marketing knowledge and related skills. Global and domestic corporations' manufacturing, distribution, and buying and selling operations significantly shape the standard of living and the global economy. This is true for both for-profit and not-for-profit institutions and supply chains.

The Marketing Minor requires an application for admission. Students must apply fall semester of the sophomore year or within one year for transfer students. Contact the Department of Marketing for more information. For details regarding admission to FSB minors and availability of coursework, please refer to the information at the beginning of this section (under Farmer School of Business "Minors").

Program Requirements

(22 semester hours)

Select one of the following:4
Principles of Business Analytics
Introduction to Statistics
ECO 201Principles of Microeconomics3
MGT 111Introduction to Business (non-business majors only)3
Required courses
MKT 291Principles of Marketing3
MKT 325Consumer Behavior3
MKT 405Creating Customer Value through Marketing3
Select one of the following:3
Sustainable Marketing Management
Marketing to Organizations
Digital Branding
Global Marketing
Branding and Integrated Marketing Communication
Principles of Retailing
Emerging Topics in Marketing
Total Credit Hours22