Marketing Minor

For information, contact the Department of Marketing, 3057 FSB, 513-529-3270.

This minor, open to all university students, prepares students for a career in marketing or as part of a business decision-making team. The modern global society is placing an increasing emphasis on marketing knowledge and related skills. The minor provides students with an understanding of marketing that goes beyond basic principles to developing specific marketing skills. 

The Marketing Minor requires an application for admission. Students must apply fall semester of the sophomore year or within one year for transfer students. Contact the Department of Marketing for more information. For details regarding admission to FSB minors and availability of coursework, please refer to the information at the beginning of this section (under Farmer School of Business "Minors").

Program Requirements

(22 semester hours)

Prerequisites
ECO 201Principles of Microeconomics3
Select ONE of the following:3-4
Principles of Business Analytics
Statistics
Required courses
MKT 291Principles of Marketing3
EITHER
ALL of the following courses:12
Developing Customer Insights
Analytical Research and Reasoning for Marketers
Professional Selling
Building and Managing Strong Brands
OR
Select THREE of the following:
Developing Customer Insights
Analytical Research and Reasoning for Marketers
Professional Selling
Building and Managing Strong Brands
AND
Select ONE of the following:
Sustainable Marketing Management
Marketing to Organizations
Digital Branding
Digital Branding
Global Marketing
Principles of Retailing
Emerging Topics in Marketing
Total Credit Hours21-22