For information, contact the Department of Marketing, 3057 FSB, 513-529-3270.
This minor, open to all university students, prepares students for a career in marketing or as part of a business decision-making team. The modern global society is placing an increasing emphasis on marketing knowledge and related skills. Global and domestic corporations' manufacturing, distribution, and buying and selling operations significantly shape the standard of living and the global economy. This is true for both for-profit and not-for-profit institutions and supply chains.
For details regarding admission to FSB minors and availability of coursework, please refer to the information at the beginning of this section (under Farmer School of Business "Minors").
(22 semester hours)
|Select one of the following:||4|
|Introduction to Statistics|
|ECO 201||Principles of Microeconomics||3|
|MGT 111||Introduction to Business (non-business majors only)||3|
|MKT 291||Principles of Marketing||3|
|MKT 325||Consumer Behavior||3|
|MKT 405||Creating Customer Value through Marketing||3|
|Select one of the following:||3|
|Sustainable Marketing Management|
|Marketing to Organizations|
|Branding and Integrated Marketing Communication|
|Total Credit Hours||22|