Strategic Communication- Bachelor of Arts
For more information, please contact the Department of Media, Journalism, and Film, 120 Williams Hall, 513-529-3521.
The major in Strategic Communication prepares students for communication- and media-related careers in a range of corporate, non-profit, and public service fields. Students specialize in analyzing and influencing cultural trends and crafting messages on behalf of organizations, policies, brands, products, and social causes. This major equips students with the essential skills in communication, research, and campaign design to thrive as independent thinkers and creative and ethical problem solvers in a rapidly changing industry. Students explore strategic communication as dynamic arrangements of technologies, institutions, and individual practices, understanding how campaigns circulate alongside diverse cultural forms, across media platforms, and in a global and multicultural society.
Program Requirements
(39 semester hours; plus a minor, co-major, or second major)
The Strategic Communication major requires students to choose and complete a minor/co-major/second major. No more than 9 credit hours from a co-major/major or 6 credit hours from a minor may also count toward the completion of the Strategic Communication program requirements—regardless of inside or outside of MJF. Students majoring in Strategic Communication cannot major in Communication Studies through the College of Liberal Arts and Applied Science.
| Code | Title | Credit Hours |
|---|---|---|
| Core Courses | 18 | |
| Precision Language for News Writing 1 | ||
| Media, Culture and You | ||
| Foundations of Production | ||
| Introduction to Comm & Tech | ||
| Principles of Public Speaking | ||
| Research Methods 2 | ||
| Campaign Sequence | 9 | |
| Foundations of Campaign Design | ||
| Advanced Strategic Communication Writing 3 | ||
| Strategic Communication Campaigns 4 | ||
| Advanced Diversity and Inclusion | 3 | |
| Select one of the following: | ||
| Diversity and Culture in American Film | ||
| Sexualities and Film | ||
| Media, Representation, and Society | ||
| Media Globalization | ||
| Gender, Sexuality and Media | ||
| Intercultural Communication | ||
| Electives | 9 | |
| Select three of the following: | ||
| Global Media Ethnography | ||
| Topics in Journalism Studies | ||
| Editing and Design | ||
| True Stories in Sound: Digital Audio Journalism | ||
| Digital Video Reporting | ||
| Advanced Storytelling in Journalism | ||
| International Journalism | ||
| Specialized Journalism | ||
| Data Journalism | ||
| Critical Writing in Journalism | ||
| Advertising in Consumer Culture | ||
| Social Media Cultures | ||
| Sound and Music in Media Cultures | ||
| Media Ethnography | ||
| Audience Studies | ||
| Media Technology & Culture | ||
| Working in Media | ||
| Advertising and the Attention Economy | ||
| Media Industries and Economics | ||
| Media Law and Ethics | ||
| Practicum in Media Literacy and Leadership | ||
| Communication in Everyday Life | ||
| Branding in Politics | ||
| Internship | ||
| Managing Crisis & Reputation | ||
| Trendsetters & Coolchasers | ||
| Persuading Audiences | ||
| Media, Advocacy & Social Change | ||
| Topics in Communication | ||
| Any Media, Journalism & Film "Inside" Program. Only one may count toward the nine elective hours. | ||
| Inside Hollywood | ||
| Inside Washington | ||
| Inside New York City- Study Away | ||
| Inside Chicago | ||
| Other Journalism Electives Requiring JRN 201 Prerequisite | ||
| Multimedia Journalism | ||
| True Stories in Sound: Digital Audio Journalism | ||
| Digital Video Reporting | ||
| Specialized Journalism | ||
| Data Journalism | ||
| Critical Writing in Journalism | ||
| Total Credit Hours | 39 | |
- 1
Or JRN 201 before Fall 2021.
- 2
Prerequisite: STA 261.
- 3
Meets MP & CAS-W Advanced Writing requirements. Prerequisite: JRN 102.
- 4
Prerequisite: STC 359 and STC 262.
Note: Students seeking the Bachelor of Arts in Strategic Communication meet the Miami Plan Advanced Writing and the College of Arts and Science writing in the major requirement by completing the following course: STC 359.
Independent Studies (STC 177, STC 277, STC 377, and STC 477) do not fulfill any specific Strategic Communication curriculum requirement, but may fill one elective with advisor or CDA approval.