Strategic Communication- Bachelor of Arts

For more information, please contact the Department of Media, Journalism, and Film, 120 Williams Hall, 513-529-3521.

Strategic communication is the study of how organizations and individuals use communication to negotiate their role in society. Public relations is a central aspect of strategic communication and involves the study of how organizations utilize responsible behavior and two-way communication in order to influence opinions and behavior of key publics (e.g., employees, consumers, government, community, media) as well as to respond and adapt to the concerns of these publics.

Students explore communication contexts, theories, and processes as a means of understanding and critically analyzing social influence. In addition, students learn to evaluate challenges and engage in strategic communication to respond to them. This degree is for those planning to enter graduate school in communication and related disciplines, including law school, and/or to apply this knowledge to their chosen career (e.g., public relations, corporate, nonprofit, public sector, social issues, public affairs or related areas that call for a strong liberal arts background).

You are encouraged to join Miami University’s chapter of the Public Relations Student Society of America (PRSSA), a national organization for students. PRSSA members learn more about public relations and strategic communication, network with other students and professionals across the country, gain practical hands-on experience through a variety of committee activities and a student-run public relations firm, locate job and internship opportunities, serve their community and develop strong leadership skills. More information is available in the Department of Media, Journalism and Film.

Program Requirements

(39 semester hours)

The Strategic Communication major requires students to choose and complete a second major outside the Department of Media, Journalism and Film.

Foundation courses
MAC 143Introduction to Media3
MAC 146Media Aesthetics3
STC 135Principles of Public Speaking3
STC 259Introduction to Strategic Communication and Public Relations3
Core courses
JRN 201Reporting and News Writing I3
STC 262Empirical Research Methods3
STC 359Strategic Communication Planning3
Theory and Contexts
Communication Theory:
Select one of the following:3
Theories of Communication
Introduction to Organizational Communication
Persuasion Theory and Research
Advocacy in Contemporary America
Communication and Issues of Diversity:
Select one of the following:3
Media Globalization
Gender, Sexuality and Media
Intercultural Communication
Communication and Media Elective:
Select one of the following:3
Consumer Culture
American Icons
Journalism Law and Ethics
Advertising in Consumer Culture
Media History
Social Media Cultures
Audience Studies
Media Technology & Culture
Media Economics
Electronic Media Policy and Regulation
Select any MAC, JRN, or STC course at 200-level or above
Creation and Practice
Advanced Writing Requirement:
Select one of the following:3
Writing for Media
Copywriting for Electronic Media
Select any JRN course at 300-level or above
Advanced Media Practice Requirement:
Select one of the following:3
Editing and Design
Audience Studies
Inside Hollywood
Inside Washington
Media Economics
Advanced Organizational Communication
STC 499
Inside New York or Inside Chicago
Senior Experience
STC 459Advanced Public Relations 13
Total Credit Hours39

Note: Students seeking the Bachelor of Arts in Strategic Communication meet the College of Arts and Science writing in the major requirement by completing the following course: JRN 201.