Arts Management Co-Major

For information, contact Todd Stuart, Director of Arts Management, 129 Center for Performing Arts, 513-529-2371. 

Given the challenges for artists, arts, and cultural organizations to survive in an increasingly competitive business environment, the need for educated arts managers is increasing. The practice of arts management is a synthesis of art, creativity, innovation, management, and entrepreneurship. The co-major will prepare students to balance aesthetic understanding with specialized skills in generating income, managing boards, stimulating public access, and sustaining the mission and vision of organizations whose primary purpose is the delivery, presentation, and preservation of arts and culture. These skills are applicable to arts councils, museums, community art centers, galleries, orchestras, theatres, and other creative enterprises.

A minimum overall 2.00 GPA is required for the co-major. All courses except the internship must be taken for a grade (not credit/no-credit). A high school diploma is required for admission to the co-major. Students may not pursue both the major in Arts Management & Arts Entrepreneurship and the co-major in Arts Management. 

Program Requirements

(30-31 semester hours)

Core Courses
CCA 111Innovation, Creativity and Design Thinking3
CCA 201Introduction to Arts Management3
AMAE Electives - complete 9 hours:9
Introduction to Music Business
Arts Marketing & Engagement
Financial Management & Development in the Arts
Arts Entrepreneurship
Policy & Advocacy in the Arts
Internship/Practicum - complete 3 hours:3
Arts Management Practicum
Culminating Experience - complete 3 hours:3
Strategic Innovation in the Arts
Advanced Topics in the Creative Arts
Select a track9-10
Select 9 hours of the following:
Accounting for the Non-Business Major
Principles of Microeconomics
Entrepreneurship Foundations
Introduction to Entrepreneurship and Business Models ( (ESP 101 is pre-/co-requisite))
Introduction to Business
Introduction to Management for Non-business Majors
Introduction to Management & Leadership
Business Concepts in Customer Engagement
Principles of Marketing
Select the following:
Basics of Business I
Basics of Business II
Business Process Integration
Students must declare the Entrepreneurship thematic sequence to have access to this option.
Select the following:
Entrepreneurship Foundations
Introduction to Entrepreneurship and Business Models
Entrepreneurial Value Creation and Capture
Entrepreneurial Mindset: Creativity and Organization
Farmer School of Business majors must take this track. Not open to College of Creative Arts majors.
Select nine hours from ARC, ART, MUS, THE, FAS, ETBD, or CCA 1
Total Credit Hours30-31

No more than two of the same music ensemble (MUS100A-MUS100Z) may count toward the co-major.