Interactive Media and Design - Bachelor of Arts in Interactive Media and Design
The BA in Interactive Media and Design (IMD) is an interdisciplinary degree designed to provide depth in theory and practice of interactive & digital design, development, business, innovation, and digital disruption.
The BA in IMD provides a foundation in information and digital literacy supporting the study of digital startups, multimedia authorship/critical theory, digital & social media marketing, web & app development, virtual/augmented reality, game design/development, user-experience design, immersive experiences and more.
This foundation is then complemented with a set of electives providing depth for a selected career pathway, as well as a series of courses designed around working with external partners and building a portfolio.
The BA in IMD has four foundational pillars:
- Design
- Business
- Technology
- Collaboration & Making
These foundations provide the context for a set of four or more electives chosen to develop expertise and depth in one or more areas of IMD, all of which is tied together in the capstone client-based consulting agency within IMD as well as the IMD thesis class.
Program Requirements
Digital Concentration (67 credit hours)
| Code | Title | Credit Hours |
|---|---|---|
| Introduction | ||
| IMS 101 | Introduction to Emerging Technology in Business and Design | 1 |
| IMS 171 | Humanities and Technology | 3 |
| Foundation: Design | ||
| IMS 254 | Design Thinking & Design Principles Applied | 3 |
| IMS 259 | Art and Digital Tools I | 3 |
| IMS 354 | Intermed Interaction Design | 3 |
| IMS 359 | Art and Digital Tools II: Video Post Production | 3 |
| IMS 413 | User Experience Research | 3 |
| Foundation: Business | ||
| Select three of the following: | 9 | |
| Professional Writing with Artificial Intelligence | ||
| Content Marketing | ||
| Interactive Business Communication | ||
| Web and Social Media Analytics | ||
| Social Media Marketing and Online Community Management | ||
| Digital Branding | ||
| Foundation: Technology | ||
| IMS 211 | Introduction to Game Studies | 3 |
| IMS 222 | Introduction to Interaction Design and Development | 3 |
| or CCA 195 | Creativity and Code Thinking | |
| IMS 322 | Intermediate Interaction Design and Development | 3 |
| or IMS 253 | Building and Designing Interactive Devices | |
| Advanced Web Course - select one: | 3 | |
| Introduction to Mobile Application Development | ||
| Human Robot Interaction | ||
| Advanced Interaction Design and Development | ||
| Foundation: Collaboration | ||
| IMS 228 | Collaborative Laboratory | 3,3 |
| IMS 340 | Internship (Typically taken in Summer) | 0 |
| IMS 355 | Principles and Practices of Managing Interactive Projects | 3 |
| or IMS 421 | Digital Product Management | |
| Integration | ||
| IMS 440 | Emerging Technology Practicum | 3 |
| IMS 452 | Senior Degree Project | 3 |
| Digital Concentration Focus Courses - select four: 1 | 12 | |
| Recommended focus areas listed below. | ||
| Focus: Interactive Design & Media | ||
IMS 404Y | ||
| Advanced Usability and User Experience | ||
| Ethics and Digital Media | ||
| Emerging Technology Innovation | ||
| 3D Digital Sculpting | ||
| 3D Shading and Texturing | ||
| Foundations in Digital 3-D Modeling and Animation | ||
| Virtual Reality | ||
| Focus: Immersive Technology | ||
| Building and Designing Interactive Devices | ||
| Immersive & Reactive 1: Tools | ||
| Immersive & Reactive 2: Development | ||
| Invention, Innovation and Implementation in Entertainment Design | ||
| Focus: Business Technology | ||
| Professional Writing with Artificial Intelligence | ||
| Content Marketing | ||
| Interactive Business Communication | ||
| Visual Rhetoric & Information Design | ||
| Web and Social Media Analytics | ||
| Social Media Marketing and Online Community Management | ||
| Digital Branding | ||
| Advanced Digital Marketing: [Current Topic(s)] | ||
| Focus: Music & Sound | ||
| Music and Sound Technologies | ||
| Electronic Music Production | ||
| Sound Design | ||
| Recording and Live Sound | ||
| Music for Games | ||
| Total Credit Hours | 67 | |
- 1
Digital concentration focus electives are any ETBD class not counted for another requirement or could be any class in the table below. They are ideally determined in collaboration with an advisor and may not be applied to any other ETBD degree requirement.
Applied Concentration (63 credit hours)
| Code | Title | Credit Hours |
|---|---|---|
| Introduction | ||
| IMS 171 | Humanities and Technology | 3 |
| Foundation: Design | ||
| IMS 254 | Design Thinking & Design Principles Applied | 3 |
| IMS 259 | Art and Digital Tools I | 3 |
| IMS 354 | Intermed Interaction Design | 3 |
| IMS 359 | Art and Digital Tools II: Video Post Production | 3 |
| Foundation: Business | ||
| Select two of the following: | 6 | |
| Professional Writing with Artificial Intelligence (Strongly Recommended) | ||
| Content Marketing | ||
| Interactive Business Communication | ||
| Web and Social Media Analytics | ||
| Social Media Marketing and Online Community Management | ||
| Digital Branding | ||
| Foundation: Technology | ||
| IMS 222 | Introduction to Interaction Design and Development | 3 |
| or CCA 195 | Creativity and Code Thinking | |
| IMS 322 | Intermediate Interaction Design and Development | 3 |
| or IMS 253 | Building and Designing Interactive Devices | |
| Foundation: Collaboration | ||
| IMS 228 | Collaborative Laboratory | 3 |
| IMS 340 | Internship (Typically taken in Summer) | 0 |
| IMS 355 | Principles and Practices of Managing Interactive Projects | 3 |
| or IMS 421 | Digital Product Management | |
| Focus Courses | ||
| Select two of the following: | 6 | |
| Introduction to Mobile Application Development | ||
| Human Robot Interaction | ||
| Advanced Interaction Design and Development | ||
| User Experience Research | ||
| Advanced Usability and User Experience | ||
| Immersive & Reactive 1: Tools | ||
| Immersive & Reactive 2: Development | ||
| Applied Expertise 1 | ||
| 21 credit hours in another major | 21 | |
| Integration | ||
| IMS 452 | Senior Degree Project | 3 |
| or IMS 440 | Emerging Technology Practicum | |
| Total Credit Hours | 63 | |
- 1
Applied expertise courses can be any set of courses, totaling a minimum of 21 hours, that are from a different major, but the completion of that major is not required. Courses used for this requirement may not be applied to any other ET degree requirement.