Marketing- Bachelor of Science in Business
For information, contact the Department of Marketing, 3057 FSB, 513-529-3270.
The modern global society is placing an increasing emphasis on marketing knowledge and related skills. Global and domestic corporations’ manufacturing, distributing, buying, and selling significantly shape the standard of living and global economy. This is true for both products and services as well as for-profit and not-for-profit institutions and supply chains.
To prepare students for a career in marketing or as part of a business decision-making team, this program provides courses that examine: branding, promotion, supply chain management, consumer behavior, marketing research, sales management and personal selling, imagination and creativity, problem solving skills, creating customer value, global marketing, interactive media studies, and sustainable marketing.
Program Requirements
| Code | Title | Credit Hours |
|---|---|---|
| MKT 315 | Professional Selling | 3 |
| MKT 325 | Developing Customer Insights | 3 |
| MKT 335 | Analytical Research and Reasoning for Marketers | 3 |
| MKT 345 | Building and Managing Strong Brands | 3 |
| MKT 395 | Strategic Thinking and Decision-Making in Marketing | 3 |
| Select two of the following: | 6 | |
| Content Marketing | ||
| Social Media Marketing and Online Community Management | ||
| Sustainable Marketing Management | ||
| Marketing to Organizations | ||
| Digital Branding | ||
| Principles of Retailing | ||
| Emerging Topics in Marketing | ||
| Select one of the following capstones: | 4 | |
| Emerging Technology Practicum | ||
| Highwire Brand Studio | ||
| Strategy Works | ||
| Total Credit Hours | 25 | |