Marketing- Bachelor of Science in Business
For information, contact the Department of Marketing, 3057 FSB, 513-529-3270.
The modern global society is placing an increasing emphasis on marketing knowledge and related skills. Global and domestic corporations’ manufacturing, distributing, buying, and selling significantly shape the standard of living and global economy. This is true for both products and services as well as for-profit and not-for-profit institutions and supply chains.
To prepare students for a career in marketing or as part of a business decision-making team, this program provides courses that examine: branding, promotion, supply chain management, consumer behavior, marketing research, sales management and personal selling, imagination and creativity, problem solving skills, creating customer value, global marketing, interactive media studies, and sustainable marketing.
|MKT 301||Strategic Thinking and Decision-Making in Marketing||3|
|MKT 325||Developing Customer Insights||3|
|MKT 335||Analytical Research and Reasoning for Marketers||3|
|MKT 405||Professional Selling||3|
|MKT 435||Building and Managing Strong Brands||3|
|Select two of the following:||6|
|Sustainable Marketing Management|
|Marketing to Organizations|
|Principles of Retailing|
|Emerging Topics in Marketing|
|Select one of the following capstones:||4|
|Interactive Media Studies Practicum|
|Highwire Brand Studio|
|Total Credit Hours||25|