Marketing Minor

For information, contact the Department of Marketing, 3057 FSB, 513-529-3270.

This minor, open to non-business majors only, prepares students for a career in marketing or as part of a business decision-making team. The modern global society is placing an increasing emphasis on marketing knowledge and related skills. The minor provides students with an understanding of marketing that goes beyond basic principles to developing specific marketing skills.

The Marketing Minor requires an application for admission. Students must apply fall semester of the sophomore year or within one year for transfer students. Contact the Department of Marketing for more information. For details regarding admission to FSB minors and availability of coursework, please refer to the information at the beginning of this section (under Farmer School of Business "Minors").

Program Requirements

(22 semester hours)

Prerequisites
ECO 201Principles of Microeconomics3
Select ONE of the following:3-4
ISA 125
Introduction to Business Statistics
ISA 225
Principles of Business Analytics
STA 261
Statistics
Required courses
MKT 291Principles of Marketing3
EITHER
ALL of the following courses:12
MKT 315
Professional Selling
MKT 325
Developing Customer Insights
MKT 335
Analytical Research and Reasoning for Marketers
MKT 345
Building and Managing Strong Brands
OR
Select THREE of the following:
MKT 315
Professional Selling
MKT 325
Developing Customer Insights
MKT 335
Analytical Research and Reasoning for Marketers
MKT 345
Building and Managing Strong Brands
AND
Select ONE of the following:
ISA 401
Business Intelligence and Data Visualization
MKT/IMS 392
Content Marketing
MKT 412
Sustainable Marketing Management
MKT 415
Marketing to Organizations
MKT/IMS 418
Social Media Marketing and Online Community Management
MKT/IMS 419
Digital Branding
MKT 461
Principles of Retailing
MKT 490
Emerging Topics in Marketing
Total Credit Hours21-22