Marketing Minor
For information, contact the Department of Marketing, 3057 FSB, 513-529-3270.
This minor, open to non-business majors only, prepares students for a career in marketing or as part of a business decision-making team. The modern global society is placing an increasing emphasis on marketing knowledge and related skills. The minor provides students with an understanding of marketing that goes beyond basic principles to developing specific marketing skills.
The Marketing Minor requires an application for admission. Students must apply fall semester of the sophomore year or within one year for transfer students. Contact the Department of Marketing for more information. For details regarding admission to FSB minors and availability of coursework, please refer to the information at the beginning of this section (under Farmer School of Business "Minors").
Program Requirements
(22 semester hours)
| Code | Title | Credit Hours |
|---|---|---|
| Prerequisites | ||
| ECO 201 | Principles of Microeconomics | 3 |
| Select ONE of the following: | 3-4 | |
| Introduction to Business Statistics | ||
| Principles of Business Analytics | ||
| Statistics | ||
| Required courses | ||
| MKT 291 | Principles of Marketing | 3 |
| EITHER | ||
| ALL of the following courses: | 12 | |
| Professional Selling | ||
| Developing Customer Insights | ||
| Analytical Research and Reasoning for Marketers | ||
| Building and Managing Strong Brands | ||
| OR | ||
| Select THREE of the following: | ||
| Professional Selling | ||
| Developing Customer Insights | ||
| Analytical Research and Reasoning for Marketers | ||
| Building and Managing Strong Brands | ||
| AND | ||
| Select ONE of the following: | ||
| Content Marketing | ||
| Sustainable Marketing Management | ||
| Marketing to Organizations | ||
| Social Media Marketing and Online Community Management | ||
| Digital Branding | ||
| Principles of Retailing | ||
| Emerging Topics in Marketing | ||
| Total Credit Hours | 21-22 | |