Digital Marketing Minor
For information contact the Department of Emerging Technology in Business & Design, 262 McVey Data Science Building, 513-529-1637.
This minor encompasses all the digital marketing courses offered by Emerging Technology in Business + Design. It builds from theoretical foundations through advanced tactics that are requisite for any practicing digital marketer.
Program Requirements
| Code | Title | Credit Hours |
|---|---|---|
| IMS 392 | Content Marketing | 3 |
| IMS 413 | User Experience Research | 3 |
| IMS 414 | Web and Social Media Analytics | 3 |
| IMS 418 | Social Media Marketing and Online Community Management | 3 |
| IMS/MKT 419 | Digital Branding | 3 |
| IMS 486 | Advanced Digital Marketing | 3 |
| Total Credit Hours | 18 | |